EZ-Tools

How to Connect in 90 Seconds

Importer — Wed, 14 Jul 2010 02:07:35 +0000

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Persuade a client to buy what you’re selling. Energize the boss to act on your ideas. Rally the staff to see themselves as members of your team. No matter what the situation, success in business depends on having effective relationships. Nicholas Boothman’s first book, How to Make People Like You

Teaching Your Business to Market Itself

Importer — Mon, 12 Jul 2010 02:07:34 +0000

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

Hardcover, Paperback, Kindle Edition. Available at Amazon.com.

Order today at Amazon.com

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even strangers with similar tastes over anything thrust at them by a faceless company.

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends-it’s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch’s strategies include:

Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.
The sales team is the most important part of your marketing team. Salespeople are the company’s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
Educate your customers. Referrals are only helpful if they’re given to the right people. Educate your customers about whom they should be talking to.

The secret to generating referrals lies in understanding the “Customer Referral Cycle”-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

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From Publishers Weekly “On word-of-mouth referrals.”

As lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch (Duct Tape Marketing) champions such an approach, asserting that many widely referred businesses do very little when it comes to traditional advertising and that happy customers and actively engaged partners account for a great deal of their efforts. According to Jantsch, referral behavior is a primal activity rooted in our survival instinct and satisfying our need to connect with other people and mint social currency. Jantsch offers practical solutions on how to build a powerful referral engine by developing a systematic, consistent, and replicable approach and exploiting content, using social networking, and building strategic partnerships. He illustrates his points with examples from such companies as work clothing manufacturer Carhartt with its Tough Jobs blog; Southwest Airlines, which relies heavily on hiring the right people to be the champions of the brand; and TerraCycle, a recycling company whose nontraditional business practices generated word-of-mouth attention. A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

The Referal Engine – Order today at Amazon.com

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Review

“Frankly, I had no idea how John was going to top Duct Tape Marketing. The book is a classic. But with The Referral Engine, John puts you in the driver’s seat and shows you the steps to achieving marketing success without a huge budget. Go no further. Buy this now.”
-Chris Brogan, coauthor of Trust Agents

“I don’t think there are many people who know more about small business marketing than John does, and I’m certain that there’s no one more generous in sharing tips and insights. What, exactly, are you waiting for? This book will pay for itself in one day.”
-Seth Godin, author of Linchpin

“Who knew that there’s a science to referrals? Not I-but now that I know, I want you to benefit from John’s expertise. In a sense, a jacket blurb is the ultimate referral, and I’m here to blurb this book because it will help you succeed in business.”
-Guy Kawasaki, cofounder of Alltop

“If you love to cold call and dig spending money on advertising, then The Referral Engine is not for you. But if you want to learn how to get people talking up your business and driving new customers your way, then John has the answers. And he delivers them in an engaging style with tons of real-world examples.”
-David Meerman Scott, bestselling author of The New Rules of Marketing & PR

“For Zappos, part of delivering a great customer experience means developing personal and emotional connections, both with employees and customers. These are the types of connections people talk about with their friends and family. This book will show you how to give people something to talk about.”
-Tony Hsieh, CEO, Zappos.com

“John Jantsch, already one of the nation’s acknowledged leading authorities on referral generation, has taken his game to an entirely new level.The Referral Engine is a must read for anyone and everyone whose business could benefit from a steady, increasing stream of A-list, high-quality referrals. And I cannot think of a single business that doesn’t qualify for that.”
-Bob Burg, coauthor of The Go-Giver and Go-Givers Sell More

“This is a great book. It will reenergize your entire approach to marketing in today’s world.”
-Marcy Shinder, vice president, American Express OPEN

Duct Tape Marketing is a serious tool.

Importer — Mon, 14 Jun 2010 07:15:36 +0000

Your road map to a succesfull business marketing plan from Amazon.com.

CAREFUL! Duct tape is a serious tool… it sticks where you put it. If you’re ready to make a commitment and are willing to make something happen, this book is a great place to start.

CLICK HERE FOR - Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide Order Today!

Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.This is not just a bunch of unproven theories. Just simple, effective and affordable marketing ideas that stick where you use em.

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John’s blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it.

–Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing — concise, clear, practical, and packed with great ideas to boost your bottom line.

–Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour.

–Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities – offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.

–John Battelle, co-founding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and usable way. I highly recommend this book for growing any business.

–Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

Click: Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide to purchase this book or for pricing and information on this & 1,000′s of other products from Amazon.com.

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Extra Money Making WebSites

Importer — Tue, 29 Dec 2009 07:44:04 +0000

Make Your WebPage for -$6.99- (Domains are additional)

At first glance it appears the business opportunities available to anyone with an internet connection are endless. Sadly appearances can be deceiving and nowhere is that more apparent than on the Internet. Having said that I would like to tell you about an opportunity that is what it says it is. SKIP ARTICAL & GO DIRECTLY TO SITE.

There is an old Chinese proverb which says “beginning is half done” Translation: The hardest part of completing any project is just getting started in the first place. Once you start it is easy to keep going. It has also been said that “real knowledge comes from doing”. Lastly….. “If you are not motivated to succeed you are destined to fail”. Implement these 3 ideas in concert with one another & your own goals and you’ll have the “Action Plan” needed for building a successful business. My personal plan is as simple as this:“Get started, learn the steps, develop the process as you go & use every accomplishment regardless of size to increase your motivation”. Using that helps me stay focused on the basics like consistantly providing a high value service to my customers.

That simple outline is the reason I so enthusiastically recommend The $6 Dollar Millions Mini Site. It gives you something that is easy to both learn & to understand. It is easy to get it set-up & working and very easy to market & to sell on the internet. You will also quickly learn the extra money making & re-selling web sites is just one of the many benefits you can get from $6 Dollar Millions.

This package contains a mini-site with full re-sale rights. Complete step by step instructions starting with downloading the actual materials, installation, download links for any utilities that you may not have (Adobe Reader, Win Zip, etc.) & ending with the instructions for finding & registering your Domain Name & choosing & setting up a hosting site. It also includes completed copy & paste advertisements, templates & scripts. Links to marketing sites offering free or low cost advertising. Click here to see or purchase The $6 Dollar Millions Mini Site. This is not just a collection of outdated ebooks on “Internet Marketing”, some vague or abstract marketing plan or an MLM program. Your website’s domain name registration & hosting plan are YOUR ONLY ADDTIONAL COST. Prices are nominal ( I.e. registration fee $3 to $6. Monthly hosting fee $6 to $8) & will vary with your choice of vendor & options. Also included are some very worth while freebies that you can put to good use. This plan works & works well.

This is the same program that helped me (saved me really) to understand how an on-line business and a web page should work. It is a very simple self selling website that will produce some income while teaching you the basics of Internet marketing & web site creation. It takes you by the hand & shows you that the claim Extra Money Making Internet Sales is not just a scam for the gullible or a desire of naive daydreamers. Instead it gives you step by step instructions & the necessary tools for building a business on the internet. The motivation I got when that first Pay Pal payment notice arrived was the life saver I desperately needed. I had spent so much time & money purchasing “pie in the sky” Marketing Programs & MLM Plans I was about ready to call it quits. All of these so called business & marketing programs did nothing more than waste my time & my money. They made me angry. Angry at myself because I was dumb enough to fall for them.

Because this $6 web site was so simple to set-up & because it worked the way it was supposed to work it became the catalyst for the “real start” of my Internet business. I am still in the early stages of building my business but my frustration has now been replaced with enthusiasm & motivation. I have made some sales so I know it works. I still have a lot to do but that’s OK because now I’m having fun. Having the ability to sell something on the Internet & make some money doing it was part of my goals & I’m happy to say that it’s begining to work. A little success can be a beautiful thing.

The following list is some of what you’ll get for your $7 dollar investment. Click here for a detailed list or to purchase. I should explain at this point that the $6 Dollar Millions Mini Site is advertised as a standalone income producing web site. It can & often is successfully used that way. But let’s face it at $7 bucks a copy you’re not going to make a substantial income if that’s the only thing you do. On the other hand if you use it as a teaching tool & make it a part of your overall business plan as I did you ‘ll find that it’s the best $7 you’ve ever spent. Bar none! Promise.

A completed web page
Step-by-Step instructions for registering & setting up your domain
Step-by-Step Instructions for downloading the files & setting up the web site
Links for downloading free utilities (you probably have some or all of these already)
All the links needed for administrating your site
Access to Marketing Tools for marketing links, advertising banners & pre-written text ads
Free Submission links for listing with all popular search engines
Five bonus eBooks & links to free software

Your website’s domain name registration & hosting plan are additional. Cost will vary with your choice of vendor & options.

I hope you will have as much success as I have had with this mini site. Click here to earn extra money making & selling web sites or other digital products. If you have any questions or comments please email me at Matt@ezgo.com or visit the EZgo-Now Web Site at http://ezgo-now.com/